RETRO PAZARLAMA KAPSAMINDA TÜKETİCİLERİN RETRO MARKA EĞİLİMLERİNİN RETRO MARKA FARKINDALIĞINA VE RETRO MARKA GÜVENİNE ETKİSİ: KONYA İLİNDE BİR ARAŞTIRMA

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ژورنال

عنوان ژورنال: Fırat Üniversitesi Sosyal Bilimler Dergisi

سال: 2019

ISSN: 1300-9702

DOI: 10.18069/firatsbed.538685